First some introduction:
I'm very much looking forward to hearing about your project! Before you invest time in filling me out with all the details, I want to provide a brief insight into my process and what kind of projects I take on, so you can determine if this will be a worthwhile effort for you.
Overview of the design process.
What can you expect from working with me?
1. Design brief
Why? To understand your needs.
During the design brief I want to understand what is your focus and I list your expectations. For the best result I ask to fill in a questionnaire. Afterwards we schedule a 15 minutes phone-call so I can ask you some additional questions. After I can prepare an estimation or an offer for you.
2. Design consultancy
Why? To define your unique story.
During our first meeting I help you to define a crystal clear vision on what you want and how that fits in with your business. I assist you in finding answers to your identity questions: what sets you apart from others? What are your strengths?
We work with your unique story. Storytelling is an effective way to create a brand image. We find out together what is the story behind your business, product or services. I help you to create your own great story.
3. Research and reference
Why? To specify an atmosphere of the project.
I conduct research focused on the industry itself, its history and its competitors.
I continue by researching designs that have been successful, as well as styles and trends that are related to the design brief and your unique story. I get in touch with your target market, because your visual identity is not only about your company. It’s about your customers and the value that they get when engaging with your product or service.
4. Sketching and conceptualising
Why? To choose the best solutions in an adaptable way.
I develop concepts around the brief and research. I often introduce the new concepts and ideas to be able to choose the best one. By sketching I design in a holistic way – taking into account as many relevant short and long term factors as possible. I develop solutions that will continue to work over time or that can be modified as needed.
Why? To allow the idea grow.
I also take breaks throughout the design process. This allows my ideas to mature, receive your feedback and grow your identity in a sustainable way. Longer design processes with more time for research, contemplation, real life tests, and fine tuning result in better outcome.
Why? To find solutions that provide the desired results.
I present the design always focused on finding the simplest and most concise solutions that provide the desired results. I usually choose to present only a selected few design concepts to you, but if it's important for understanding the idea evolution I present a whole collection of designs. I get your feedback and repeat until completed.
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