Website design for healthcare innovation
Sometimes a project finds you at exactly the right moment. When Magda from Work Ally introduced me to Annabel Seebohm, I knew this would be one of those collaborations that goes beyond pixels and code.
Annabel runs Health4.EU, a Brussels consultancy that guides healthcare organizations through European policy. What struck me wasn't just her two-decade track record, but her clarity of purpose: "I guide healthcare innovation with expertise" she said during our June call, speaking about brilliant innovations trapped by complex regulations.
The brief was refreshingly straightforward: a single-page site that would serve as both business card and credibility statement. No bells and whistles, just clean design that lets her expertise speak for itself.
What I loved was how the constraints actually liberated the process. With everything on one page, every element had to earn its place. We built around her existing logo: limited colour selection, thoughtful typography, purposeful white space, content that translates complex policy work into language that resonates.
Working on this reminded me why I'm drawn to women entrepreneurs reshaping their industries. Annabel isn't just navigating systems but she's actively improving them. Her work with West Balkans integration, strategic transformations with healthcare associations, shaping EU health agendas: these aren't just credentials, they're tools for making healthcare more accessible.
There's something satisfying about creating a website that doesn't need to shout to be heard. Sometimes the most powerful design choice is restraint. Maybe good design works like good policy: removing friction, creating clarity, building bridges between complex ideas and the people who need them?
By launch, we'd created something that captured both Annabel's professional gravitas and her solution-focused approach. Sometimes the best websites get out of their own way, letting the real story shine through.
Other things:
