Here's what I keep coming back to when I'm in the thick of a project.

Information design matters because a well-designed climate brief means a better-informed policy decision. Because a clearer nature-based solutions report means a municipality understands what it's being asked to fund. Because when your organisation communicates its evidence well, the right thing happens, and somewhere, someone's situation is genuinely different because of it.

It’s important for the people who commission dissemination materials. If your project deliverables include materials intended to represent EU institutions, you'll want to make sure your visuals can stand up to authenticity standard.