Visual identity for projects and proposals
Visual identity is a voice
Voice which can be soft or loud, fun or intriguing. And I love that about it. I'm not always good with words. Some people are poets, with a beautiful way of saying things. Graphic designers have their own language. With shape, colour, composition, typography, contrast, and balance, we say things that words alone can't.
We express a feeling and a thought that can't be conveyed any other way. Graphic design is a magical medium: a whole range of elements coming together to make something that didn't exist before. It's telling stories. It's devising a world, an experience, that a brand cannot share unless it has that visual identity. When I catch an idea for a visual identity, I fall in love with the way graphic design can express it.
The Challenge
Your organisation is doing complex, important work — climate policy, energy transition, research, innovation. But complex work doesn't have to look complicated. You need a visual identity that earns trust with mayors and investors in the same breath it excites the public, that holds up on a business card and on a two-metre banner, and that your team can actually use without calling a designer every time they need a social media post.
The Strategy
I design complete visual identities, built to work as hard as your project does:
A versatile logo, developed through multiple concept directions before we land on the one that's right
Brand guidelines that are actually usable, not a 40-page PDF nobody opens
Templates for Word and PowerPoint that your team can fill in themselves
Social media card templates, optimised for LinkedIn, Bluesky, Facebook, or whatever platforms your audience lives on
A full brand asset toolkit: editable vector files (.ai, .eps, .svg), layered .psd files, custom icons, background shapes, textures, and colour blocks — so your team can independently build brochures, roll-ups, and flyers down the line, all staying on-brand
Every deliverable is designed to flex across a diverse range of physical and digital materials, so your identity stays consistent whether it's used by your core team, a regional partner, or a stakeholder three countries away.
The Process
A visual identity isn't a single delivery, it's a collaboration with a clear rhythm:
Concept development. I develop 2–3 distinct directions, so you're choosing between real options, not approving a single guess.
Refinement. Feedback gets consolidated, and I revise until the logo, colour palette, and typography are locked in.
Templates and guidelines. Once the identity is approved, I build out the practical toolkit: Word, PowerPoint, social media, brand guidelines.
Review and handover. Your team tests the templates in the real world, tells me what needs adjusting, and I deliver the finished, production-ready package.
Every project includes structured rounds of consolidated feedback, so revisions stay efficient and the whole team stays aligned.
The Impact
I've built visual identities for EU-funded projects, research consortia, and mission-driven organisations working across climate, energy, innovation, and social justice, reaching audiences from city mayors to schoolchildren, from Brussels to Cape Town.
Proposal due soon? 👀
Visual identity is faster than you think. 🍋
Have a project that needs a voice? 🐝
Tell me about it, and let's find the identity that fits. 🍋
Proposal due soon? 👀 Visual identity is faster than you think. 🍋 Have a project that needs a voice? 🐝 Tell me about it, and let's find the identity that fits. 🍋
SpaceUp
Rethinking spaces, transforming places
SpaceUp is an 8-partner EU project testing how sufficiency, as a social innovation, can turn under-used spaces into vibrant, sustainable neighbourhoods. Working across Lille, Barcelona, and North-West Croatia, the project pilots new ways of organising, thinking about, and using space at the neighbourhood level, with the goal of mainstreaming what works into lasting, region-wide change.
The Challenge
An 8-partner consortium spanning research institutes, city networks, and regional agencies needs a visual identity that holds everything together, and holds up across three years of reports, pilots, and public-facing communications, in multiple countries and multiple audiences: policymakers, urban planners, and citizens alike.
The Deliverables
PowerPoint template
Word template
Excel template
Brand asset toolkit
Social media cards
The Impact
A consistent, flexible identity that lets SpaceUp's partners communicate a complex, cross-disciplinary idea (sufficiency in the built environment) clearly and coherently, whether they're publishing a technical report or sharing pilot results on social media.
TALA
Transition Action for Local Authorities: IMPACT on Heating & Cooling
Heating and cooling account for more than half of Europe's final energy use, yet structured urban planning for it remains underdeveloped across Central and Southeast Europe. TALA tackles that gap directly, building actionable Heating & Cooling plans for five capital cities, Bucharest, Budapest, Zagreb, Skopje, and Podgorica, reaching nearly 5 million citizens.
The Challenge
Five capital cities, five energy profiles, one visual identity that needs to speak credibly to mayors and municipal officers, energy agencies, and investors alike, while staying flexible enough for a five-country partner network to use independently.
The Deliverables
Full visual identity package: logo and brand guidelines, delivered as SVG, PNG, and PDF
PowerPoint template
Word templates
The Impact
A modern, structural identity built around the project's "lighthouse" concept, positioning five diverse capital cities as models for heating and cooling transformation that smaller municipalities across Europe can replicate.
