Making room for circles
on repair, reuse, and the quiet
work of reimagining
Completed: May 2025
Graphic design: Agata Smok
Commissioned by: Möbius Business Redesign
In collaboration with: IDEA Consult, ICEDD, Adeline Gommet, Hélène Herman, Valentin Vassart (SPW Wallonie)
Client: Circular Wallonia, Service Public de Wallonie (SPW)
Go Learn : Inspirez-vous des lauréats de l’appel à projets Go Circular de l’édition 2. Version abrégée
ISBN 978-2-8056-0733-2 | Dépôt légal : D/2025/11802/52 | Édité en 2025
Go Learn : Inspirez-vous des lauréats de l’appel à projets Go Circular de l’édition 2
ISBN 978-2-8056-0732-5 | Dépôt légal : D/2025/11802/51 | Édité en 2025
Several months ago, I was given a chance to design publications for Circular Wallonia (the Walloon Government's careful attempt at nurturing a regional circular economy).
The work would become two flagship digital publications: a comprehensive PDF report and its visual companion. Both meant to present strategies, tools, and case studies from local businesses and organisations brave enough to embrace circular thinking.
The design approach focused on:
Diverse storytelling
Celebrating the variety of circular solutions (food trucks, bicycles, soaps, etc.) illustrated by inspiring photography. It reminded me why I love this work: helping important ideas find their way to the people who need them most.Practical accessibility
Bold visuals, key insights, and just enough curiosity to make readers want to know more. The kind of piece that sparks conversations and gets shared.Logic and structure
Sometimes the hardest design challenge is knowing what to leave out. Think of it as the invitation to the deeper conversation. This wasn't about cutting corners; it was about creating a different kind of doorway.
Practical guide and a quiet inspiration
The deliverables, Go Learn: Inspirez-vous des lauréats de l'appel à projets Go Circular – Édition 2 and its visual summary Go Learn Go Circular, serve as both practical guide and quiet inspiration for stakeholders curious about circularity. Like tending to something that requires both patience and faith.
I designed the report following SPW's brand guidelines, though I found myself prioritising something more fundamental: clarity, structure, and the kind of digital accessibility that invites rather than excludes.
The interactive PDF became a garden of sorts, with custom visuals growing alongside project photos and carefully chosen stock imagery, allowing users to wander between sections and settle into case studies at their own pace.
The accompanying leaflet demanded a different approach entirely. Bold and visually engaging, it was meant to serve as gateway, something to spark curiosity, share essential insights, and encourage the kind of wider dissemination that happens when people can't help but share what moves them.
What I discovered, beyond the careful craft of the deliverables themselves, was how this project reinforced something I've long suspected: that design shapes not only how we communicate systems change, but how we live it.
A daily practice in conscious creativity. A quiet call to repair, reuse, and reimagine: not just in reports, but in the small choices that accumulate into something larger.
L'économie circulaire en Wallonie (Circular Wallonia), on LinkedIn