Designing a corporate identity requires a kind of long vision. It needs to serve immediate needs but also leave room to evolve, to adapt to changes we can’t yet predict. That’s no small feat. A cohesive system should thread through everything from letterheads to packaging, from signage to websites. The trick is to create something that feels both structured and alive—recognizable but not rigid. Thoughts on designing visual identity here.

For more than seven years, I’ve worked as a graphic designer on various EU-funded projects, fine-tuning dissemination materials to ensure clarity, accessibility, and effectiveness. Through this experience, I’ve gathered key best practices that can help authors navigate the intricate process of creating EU publications. With this post, you’ll find a collection of tools, tips, and reminders to make your writing process efficient and results-driven.